When it comes to hiring creatives and artists, in today’s reality, things may not always be as they appear. Through all the resumes, the portfolios and the recommendations, how do you pick the best candidate for your business?
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The Old Spice Advertising campaign, featuring “The Old Spice Guy”, as been the Buzz for the past month or so, first for it’s originality and second for it’s failure to generate sales. What went wrong? or did anything go wrong after all?
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advertising,
branding,
campaign,
Ghislain roy,
Old Spice,
prockter & Gamble,
red zone,
roi,
startegy,
Styles in Blog,
Viral,
Vlog
So here we are… Ihave a million Blogs to write and about 10 mins to write them in english and in french. The solution? Vlog! Yep, Video Blogs that I will transcript later. This is the first, and if all goes well…
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I think that one of the main dilemmas in photography is if or how to define yourself & your work/art. More >
advertising,
categories,
celebrity,
commercial,
define,
events,
fashion,
general,
genres,
glamour,
photographer,
photography,
portrait,
Styles in Blog
This may sound obvious but when you get down to it, it’s always about the client, not the photographer. More >
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